Is it better for us to just use our core systems for our main customer documents and just use MSWord for the rest?

Each month, we will be featuring an “Ask the SMA Expert” article from Strategy Meets Action. This month’s featured question is answered below by Mark Breading, SMA Partner.    Q: “Is it better for us to just use our core systems for our main customer documents (they have a document production module) and just use MSWord for the […]

When looking for a new CCM application which should we prioritize usability (ease of use) or integration with core applications?

Mark Breading, SMA Partner Each month, we will be featuring an “Ask the SMA Expert” article from Strategy Meets Action. This month’s featured question is answered below by Mark Breading, SMA Partner.   Q: When looking for a new CCM application which should we prioritize usability (ease of use) or integration with core applications?   This is […]

How can we ensure that our customer-facing resources are following the same communication generation processes?

Each month, we feature an “Ask the SMA Expert” article from Strategy Meets Action. The following thought-leadership article is provided by Mark Breading, SMA Partner. Many insurers recognize the need for consistent customer communications. Since insurers have a variety of customer-facing employees and business partners that interact with policyholders, it is vital that the insurer’s brand […]